Did you know that Sanrio, the makers of Hello Kitty, have re-released the Hello Kitty shoulder massager? Ten years ago, Sanrio released this shoulder massager to great commercial success. And no, it wasn't because it was great at helping loosen tense muscles in the shoulder... instead, it was relieving aching muscles somewhere else. That's right, 10 years ago there was a Hello Kitty vibrator in the market. Sanrio, upon realizing that their Hello Kitty was becoming a cult favorite and sex toy, soon took it off the market, trying to conserve it's family values. After it got discontinued, people continued to search for this product, and it has even sold on ebay for $100.
So now, 10 years later, Sanrio is once again putting the Hello Kitty shoulder massager out again. My question is why are they doing this? They know the bad PR they are going to get. It looks like they are only doing it for the money. Of course, they have said that it is a health aid, and is going to be sold in Japan, which already isn't the case. And, not only is it in the original pink, but now they have made it in black? and red? Come on... black and red massagers...hmm...
Any way, I find this amusing and intriguing.
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